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Press Release

first B2B fashion jewellery buying event of 2025

Photo courtesy of Informa Markets




Vogue, Tomorrow Aisle to present must-watch trends and design talents from 3 – 6 March at AsiaWorld-Expo


HONG KONG, 17 December 2024 – Asia’s first B2B fashion jewellery and accessories sourcing event of 2025 is primed to launch the biggest trends for the upcoming peak selling seasons, show organiser Informa Markets Jewellery announced today.

Taking place from 3 – 6 March 2025 in Halls 3 & 6 of Hong Kong’s AsiaWorld-Expo (AWE), SEASONS | Spring Fashion Jewellery & Accessories Fair hosts first-rate suppliers who should be on every wholesaler’s radar. The exhibits highlight the industry’s primary segments, namely, Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Independent Designer Collections, Display & Packaging, Fashion Accessories and Fashion Jewellery Materials.

Not to be missed are fresh resources from Mainland China, Hong Kong, India, the Philippines, Taiwan and more, and the Korea Pavilion, featuring collections from one of the industry’s most prominent trendsetting hubs.


“SEASONS | Spring gives trade buyers exclusive access to product debuts and the latest styles, materials and colour inspirations that will impact demand in the months ahead,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “Moreover, we are also going to see the return of our signature programmes – Vogue, which decodes design trends, and the Tomorrow Aisle, a space that shines the spotlight on Hong Kong’s promising design talents.”


Trends to watch

One of SEASONS | Spring’s main attractions is the Vogue product showcase inspired by the Autumn/Winter 2025 – 2026 predictions by UK-based fashion trend forecasting platform, Trend Suite by Tiffany Hill Studio.

The design themes are drawn from three macro-trends – Multisensory, Transformative and Rejuvenating, which Trend Suite believes will gain traction in 2025. Derived from these big concepts are seasonal micro fashion jewellery and accessories stories that could help the trade envision the style updates necessary to keep their inventories fresh and in tune with the market.



Revolutionising the industry by creating immersive experiences that go beyond visual aesthetics


  • As its name implies, “Multisensory” calls for the engagement of all the senses by blending tactile, auditory and olfactory components into the design and manufacturing processes. Micro-stories anchored in this concept include “Technical Forms,” where metals take on abstract, even fantastical, shapes; “Liquid Paint,” inspired by the fluidity and unpredictability of paint and blown glass, as exemplified by artist Caroline Zimbalist’s vibrant vessels, and “In Orbit,” a design theme influenced by spherical shapes and space-themed colours.


Seamless blend of minimalism and futurism, creating fashion that is both elegantly simple and technologically advanced


  • “Transformative” merges minimalism and futurism, featuring sleek designs and an unconventional fusion of materials. Seasonal designs inspired by this concept include “Thorned,” characterised by edgy aesthetics in oxidised silver or stainless steel, and “DIY Creativity,” focusing on self-expression through mix-and-match styles and unlikely pairings.


Blends the ethereal with the earthy, and is rooted in sustainability, spirituality and our natural surroundings


  • Embracing sustainability, healing and wellness, “Rejuvenating” inspires micro-stories such as “Botanical Imprint,” which incorporates flora motifs like resin-covered flowers, and “Creature Play,” a narrative that captures the beauty of wildlife through sculpted metal embellished with gemstones and enamels.


“Vogue serves as a visual guide and tool for buyers and sellers looking to make more strategic business decisions, whether in planning product ranges or sourcing materials,” Lau explained. “It’s a valuable reference point, particularly in a market where navigating fashion choices is as challenging as navigating a maze.”

Another space to watch at SEASONS | Spring is the Tomorrow Aisle, which offers a glimpse into the designs of budding talents from the Pro-Act Training and Development Centre (Jewellery) and the Youth College of Hong Kong. Previous displays celebrated the explorations of shapes and materials by the city’s next generation of creative minds.


Expert insights

Whether attendees are seeking to discover new products, engage with new vendors or simply get inspired, SEASONS | Spring has the buying community covered. At the core of the four-day B2B event is the Networking Hub, the fair’s central venue for expert-led sessions. The lineup includes a presentation by brand intelligence expert Centdegrés on the power of visual merchandising, as well as discussions on sustainable business practices and future design trends by manufacturers.

SEASONS | Spring’s events calendar will be posted in the coming weeks.


About Informa Markets Jewellery

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.

Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA) and its regional edition, JWA Dubai. Visit our website for more information.


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