Press Release
with the Toronto Premiere of Fleurs de Villes NOËL in Bloor-Yorkville
Photo by Eva Fydrych / Fashion Studio Magazine
From December 7th-11th, Fleurs de Villes presents the Toronto Premiere of NOËL, a festive floral trail across the Bloor-Yorkville neighbourhood – just in time for the holiday season
TORONTO, ON, DECEMBER 7 - Fleurs de Villes, Canada’s globally renowned cultivator of bespoke floral events presents their new show in Toronto’s Bloor-Yorkville neighbourhood with Fleurs de Villes NOËL from December 7th-11th, 2022. Hosted by the Bloor-Yorkville Business Improvement Area (BY BIA), the five-day activation will take the public on a festive floral tour of Bloor-Yorkville, with a distinctive holiday feel that features the works of top local florists.
Fleurs de Villes NOËL is a free public event where visitors can walk the self-guided trail of discovery with over 30+ holiday-themed floral installations. Highlights of the trail include visits to the newly opened W Toronto with a floral cocktail offering in the hotel’s sixth floor Living Room, the Manulife Centre’s transformation into a floral Winter Wonderland with hidden winter-themed critters throughout their installations, and a high-fashion Mr. and Mrs. Claus mannequin. Visitors can also look forward to the elegant Louis Roederer champagne mannequin at The Hazelton Hotel’s ONE Restaurant, a giant floral bear welcoming shoppers to Holt Renfrew, the Park Hyatt Toronto with a fantastical Nutcracker ballet mannequin, and a special floral cocktail menu at Joni restaurant. Installations will also be featured at Yorkville Village The Oval’s FDV SKATE, inspired by iconic figure skaters Tessa Virtue, Kirsten Moore-Towers, Kathryn Weaver and Elvis Stojko, along with a fabulous floral winter sleigh at The Colonnade, and a holiday-inspired floral phone booth at 2 Brookfield East.
In addition, visitors can attend floral workshops in the JARDIN content atelier at the Manulife Centre, and shop for blooms from local florists at the pop-up flower markets. A fresh flower market will also open at multiple locations throughout the neighbourhood on Saturday, December 10th.
- WHO: Fleurs de Villes NOËL presented by the Bloor-Yorkville BIA.
Bloor-Yorkville BIA Executive Director, Briar de Lange
Fleurs de Villes Co-Founders, Karen Marshall and Tina Barkey
Top florists from the GTA
- WHAT: A self-guided floral trail with over 30+ festive floral installations throughout Bloor-Yorkville
- WHERE: Throughout the Bloor-Yorkville neighbourhood with stops at the W Toronto, Manulife Centre, Holt Renfrew, etc. (View the map here)
- WHEN: December 7th - 11th
SPONSORS:
Brookfield Properties, Canderel, The Colonnade, Eataly Toronto, Hazelton Hotel, Holt Renfrew Centre, Holt Renfrew, La Canadienne, Louis Roederer Champagne, Manulife Centre, ONE Restaurant, Over The Rainbow, The Oxley, Park Hyatt Toronto, Pusateri's, Slate Asset Management, Toronto Star, W Toronto, Yorkville Lane, Yorkville Village
FLORISTS:
Participating florists for Fleurs de Villes NOËL include Derêves Floral, flora & farfalla, Florigens, The Florium, Flower Crown, Flowers by Kata, Folha, Fresh Floral Creations, Hana Floral Designs, Happy Fairy Art, Inspire Design Studio, Lena's Floral Designs, Marie Lavender, Moooi Fleur, Neroli Floral Studio, Olivia's Garden Flower & Café, Parris Floral Design, Pistil Flowers, Pop-Up Flower Shop Inc, PYRUS Floral Design, Urban Jungle, Vinlex, and Zuhoor Designs.
Photo courtesy of NKPR
See more: https://www.instagram.com/p/Cl4jt2-DL3x
ABOUT FLEURS DE VILLES INC.
Founded in 2015, by lifestyle and media experts Tina Barkley and Karen Marshall, Fleurs de Villes is a Vancouver-based luxury brand specializing in bespoke fresh-floral experiences and activations. Champions of experiential marketing in the form of large-scale floral installations, Fleurs de Villes brings brands and shopping districts to life through fresh-floral place-making and retail engagement, and collaborations with some of the world’s biggest luxury brands and entertainment franchises. To date, Fleurs de Villes has produced 44 luxury floral shows in 18 cities in Canada, the United States, England, Scotland and Australia, with plans to expand into South Africa in 2023. Leveraging local floral talent in every city, Fleurs de Ville creates authentic, engaging 360-degree experiences with omni-channel touch points across digital, video, social, print, and In Real Life platforms.
ABOUT BLOOR-YORKVILLE
Since entrepreneur Joseph Bloor founded the Village of Yorkville in 1830, the heart and soul of Toronto has distinguished itself as the premier shopping, dining and cultural destination in the city. The Bloor-Yorkville neighbourhood is bordered by Scollard Street to the north, St. Mary Street to the south, Avenue Road to the west and Church Street to the east. For the latest information on stores, events and parking please visit www.bloor-yorkville.com. Follow Bloor-Yorkville on Twitter, Instagram and Facebook at @BloorYorkville.
For more information:
No comments:
Post a Comment