By Matt Casadona
Photo courtesy of Unsplash
Marketing is more than just about being creative; you must also be analytical and create strategies that work. Unfortunately, after working in marketing for so long, you may sometimes feel like you’re in a creative drought, unable to completely form marketing ideas that would help improve the performance of your marketing strategy. All hope is not lost. When you feel like you need a boost, try these unique and creative ways to promote your business.
1. Get Personal With Social Media
While you may have developed a killer social media strategy, it never hurts to talk directly with your customers and clients. LinkedIn is the perfect place to do this for B2B businesses. Whether you’re looking for new clients or networking within your industry, you can create a powerful LinkedIn profile to connect with a new audience.
Send direct messages to prospects to let them know more about you and give them your personal number asking that they contact you directly for questions. Building relationships this way can only help your business as people feel more inclined to work with companies that offer a more one-on-one experience when they can.
Similarly, when potential customers and clients send you messages on your social media, make sure to reply in a timely manner. This shows people that you care about them and want to address their issues, which makes them trust your business.
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2. Create a Different Type of Content
If you’re constantly creating the same type of content to post on your blog, it can get a little boring. While a blog is a great way to boost your SEO, you can test out different types of content, including different formats, to see how your audience responds. If you constantly write blogs in the third person, try writing in the first person from the perspective of someone who works in the company. You can get different company voices by asking people in different departments to write a blog about their jobs and why the audience should care.
You can also do Q&As with others in the industry. While you might not want to interview your direct competition, you can work with other industry leaders to provide your audience with answers from real experts.
3. Get in on Popular Hashtags
If you see a hashtag trending and you’re active on Instagram or Twitter, see how you can use them to promote your business. The popular hashtag #ThrowBackThursday is a great way for you to showcase where your company started off and where it is now. Make sure to thank your loyal customers and partners for your success, as well!
You’ll be able to see the trending hashtags when you log into Twitter. When you see one that resonates with your business, try to find a clever way to use it in a post and bring traffic to your website.
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4. Host Contests
Hosting contests is a great way for you to get more content for your business for free. You can host a contest for photos, videos, and more that you can use on your website and social media in exchange for a free product, t-shirt, or gift card. Let your audience know that if you choose their content, you will have permission to use it in all of your marketing materials and will tag the creator when able to help them promote themselves as well.
5. Give Back
Good public relations involves a campaign of doing good around your local neighborhood and giving back to the community. Doing so allows you to not only connect with your customers and potential partners but help the community that’s helped your business thrive. Giving back can be anything from your business giving college scholarships to donating a percentage of your revenue to charity.
6. Work with Influencers
Even if you don’t have an eCommerce or visual business, you can benefit from working with influencers. For example, if there’s an influencer who works primarily with businesses in your local area and has a following of those located in areas close to your physical location, you can ask the influencer to come to your business and create a video or post.
When doing influencer marketing for the first time, make sure that you work with an influencer with a good engagement rate so that you can avoid working with influencers who have fake followers instead of real people who could purchase items from your business.
Photo courtesy of Unsplash
7. Be Good to Your Employees
We’re living in a world where everyone takes photos and videos of themselves at work. There’s even currently a trend where disgruntled employees expose things about their workplace that would make their audience not want to visit it. While this is bad PR, being good to your employees can be good PR. There are two types of people that will share their experiences at work with others: happy employees and upset employees.
By being good to your employees and offering them benefits, doing team-building exercises, and promoting physical health at work, you can increase the number of employees who talk about your business in a positive light to friends, family, and even Instagram followers.
8. Host a Podcast
If your business has something interesting to say about the industry, make sure that you get the word out. You can host a podcast about almost anything, but make sure that you’ll be able to get enough people to follow your podcast before investing the money. For example, if you’re the owner of a dog training company, you can host a podcast that talks about training dogs and provide funny anecdotes that your followers will love to listen to.
Photo courtesy of Unsplash
9. Host Free Webinars
If you’re an expert that others can learn from, host a free webinar that people can attend online. For example, if you’re a marketing agency, you may want to teach clients how to measure the effectiveness of their social media strategy. You can do this with a webinar and advertise it on social media and Google to make sure you have hundreds, if not thousands, of attendees.
Providing free, valuable information will increase your brand awareness while sneakily convincing potential clients that you’re the best experts to work with when it comes to managing their digital marketing.
Wrapping Up
As a business owner, you need to find several ways to increase exposure and brand recognition. While promoting your business might sound like a challenge there are several ways that work, such as creating a blog, hosting webinars, and creating a podcast. With these nine unique ways to promote your business, you’ll soon see an increase in both web traffic and sales.
About The Author
He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling and music.
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