London Fashion Week
12-14 June 2020
Joao Maraschin (1, 2, 6), Cristiana Alagna (3), SOCKSSS (4), Alighieri (5) Photos courtesy of BFC
LONDON, UK - As the fashion industry is going through some major changes like never before, let's have a look at some of the highlights of London’s first ever digital fashion week.
The event took place from 12-14 June 2020 and consisted of several live events, discussions, interviews, and fashion film screenings.
"The Covid-19 pandemic has heightened the urgency with which we need to address a range of issues from finding clean, fair and transparent supply chains to reducing carbon emissions, tackling pollution, textile waste, single-use plastic and the stark challenges of over production. Some of these key topics that will be discussed during London Fashion Week will particularly focus on recycling and upcycling, mental health and wellbeing and aligning with UN Sustainable Development Goals: 3 Good Health & Well Being and 12 Responsible Consumption and Production." - British Fashion Council
For more information, visit: https://londonfashionweek.co.uk. Enjoy the pictures!
Highlights
Alighieri - Love in the Wasteland (Photo by Rosh Mahtani, LFW London AW20)
Teija campaign image during London Fashion Week June 2020 on 9th of June in London UK (Photo by Suzanna Gembege for Teija) Click to enlarge
For this June, London Fashion Week (LFW) takes a new form, a digital-only platform launching on 12th June and merging womenswear and menswear. The digital platform www.londonfashionweek.co.uk is freely accessible globally for both the public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known.
Bringing the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months.
Joao Maraschin - Foreigner Traveller, London Fashion Week June 2020 on 12/06/2020 in London, United Kingdom (Photo by Roger Dean)
SOCKSSS, SPACE VOYEURS (Photo courtesy of British Fashion Council)
PAPER London - London Fashion Week June 2020 (Photo courtesy of BFC)
As well as the LFW schedule, the British Fashion Council (BFC) released new data from Oxford Economics, reinforcing the importance of the fashion industry to the UK economy. In 2019, the British fashion industry directly contributed £35 billion to the UK GDP, a 9.38% increase from 2018, with the number of people employed by the industry remaining constant year on year at 890,000 (source: Oxford Economics). Despite last year’s growth, the impact of COVID-19 on the fashion industry is considerable, as 73% of fashion businesses have already experienced order cancellations*. Now more than ever, the BFC acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business models and boost the industry’s economic and social power.
London Fashion Week Digital, June 2020
Over 100 designers are present on the LFW digital platform this June. 34 designers are part of the official LFW schedule while over 33 are also featured on the Explore section, with either new content or assets from their current collections, along with many more activating profiles for a presence on the platform.
Additionally, 34 retailers, 23 media and 6 brand partners from around the world are activating on the platform through unique content.
Source: BFC
The Deck London - London Fashion Week June 2020. Model wears ‘The Cream Three Piece’ during London Fashion Week June 2020 on 12th June in London (Photo by The Deck London)
Christopher Colville-Walker (Photo by Christopher Colvil / Courtesy of BFC)
PAPER London - London Fashion Week June 2020 (Photo courtesy of BFC)
Fiona O'Neill - London Fashion Week June 2020 (Photo courtesy of BFC)
Cristiana Alagna, AW20/21 collection during Graduate Fashion Week London June 2019. (Photo by Ravensbourne University London)
Joao Maraschin - Foreigner Traveller, London Fashion Week June 2020 on 12/06/2020 in London, United Kingdom (Photo by Lucas Fonseca)
SOCKSSS, SPACE VOYEURS (Photo courtesy of BFC)
8IGB community clothing - London Fashion Week June 2020 (Photo courtesy of BFC)
The Deck London - London Fashion Week June 2020. Model wears ‘The Cream Three Piece’ during London Fashion Week June 2020 on 12th June in London (Photo by The Deck London)
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