Hilary MacMillan
looks to the heavens for Spring/Summer 2020
Hilary MacMillan SS 2020 (Photo by Ted Belton Photography)
Renowned vegan womenswear brand expanding sizing up to dress size 28
Toronto, ON – Contemporary Canadian vegan womenswear designer Hilary MacMillan will be showing her heavenly Spring/Summer 2020 collection with an intimate presentation at Toronto Fashion Week® on Tuesday, September 3, 2019 at 8pm at Fashion House at 78 Yorkville Avenue, Toronto.
“The inspiration for this season all started with a colour: cerulean,” explains Creative Director and Founder Hilary MacMillan, “In Latin “cerulean” means sky or heavens and we used this as the jumping-off point for the collection, keeping the colour palette very fresh and light, then adding quilted vegan leathers, woven tweeds, soft whites, and muted golds to give a heavenly feeling to our Spring 2020 collection.”
The collection will show a range of cerulean-toned blues with hints of gold, coupled with blacks and whites, with champagne using satin, vegan snakeskin-textured leather, cupro, and a multi-tonal blue and gold tweed.
Famed for her range of feminist-themed varsity jackets - which have been available up to 4X for the past year - the designer is heeding the demand for extended sizing in her seasonal offerings by offering select pieces of her SS20 collection up to 4X and dress size 28. The designer announced in late July that they would be extending their dress sizes to 22, but due to multiple requests, will now be moving the size range to 28.
"It was always our goal to expand our sizing range," states MacMillan, "As an independent fashion brand, the timing had to be right and the consumer demand had to be there for it to be successful. With the popularity of our feminist jackets globally - which go up to a size 4X - combined with the many requests we received over the past year to extend our sizes for our seasonal collections, we decided the time was now. We couldn't be any more proud to now be extending our size range up to 28 and 4X for Spring/Summer 2020.”
While many international fashion brands are slowly working their way into the plus market, it is riskier and costly for smaller, independent fashion brands to develop a wider size range, but Hilary MacMillan is confident with her in-depth market research and customer base the expansion of her sizes will be a huge hit with stylish women across North American and beyond.
Public will have the opportunity to pre-order the SS20 collection from mid-August until September 18 at hilarymacmillan.com. The collection will be available for sale to the public on March 1, 2020.
Source: Magnet Creative Management
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