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Press Release

Kimono Fashion Show

25 May 2019

Styling: Mamechiyo; Hair & Makeup Mieko Ueda (Photo courtesy of KIMONO BIJIN)

TORONTO, ONTARIO - KIMONO BIJIN is proud to bring two artists from Japan to this year's Anime North, which will take place on May 24-26 2019. These amazing artists will put together an enchanting kimono show, give hair/makeup and kimono demonstrations, and more!

ーSPECIAL GUESTー

Mamechiyo

Mamechiyo Inc. CEO|“mamechiyo modern” Founder 

Kimono artist / Stylist / Designer

Mamechiyo (Photo courtesy of KIMONO BIJIN)

“mamechiyo modern” is spreading kimono as a fashion suitable for modern daily life! Combining the cute nature of kimono with its legacy as a Japanese tradition, mamechiyo modern creates highly original designs which transcend the boundaries of time, the east and the west. 

As the leader of the greatest kimono revival after the Second World War, mamechiyo modern fascinates and inspires not only fashion-conscious young people but enthusiastic fans and connoisseurs across generations. Additionally, mamechiyo modern has earned numerous achievements in styling, as seen in TV and magazines, etc. They have also participated in designing collaborations, such as costuming for stage productions and special company requests. 

mamechiyo modern kimonos were exhibited and added to the permanent collection of the Victoria and Albert Museum (London) in 2012 and in 2015 the Van Gogh Museum (Netherlands) requested an official collaboration of design works and other products. 

mamechiyo modern kimonos can be seen on the following well-known personalities in the anime and manga, and music world:

- Musicians and music groups: Arika Takarano (lead vocalist and lyricist for ALI PROJECT), Kyary Pamyu Pamyu, AKB48, Nogizaka46, Keyakizaka46 and petit milady; 

- Fictional idol groups: Aqours (featured in the multimedia project Love Live! Sunshine!!);

- Anime voice actresses: Aoi Yuuki, Sumire Uesaka, Aya Uchida, Nanaka Suwa and Minako Kotobuki; and - Media creators: Mitsurou Kubo, manga artist and co-creator of Yuri on Ice.

Mieko Ueda

Beauty Director / Hair& Makeup Artist

Mieko Ueda STUDIO / MU CO.,LTD. President

Mieko Ueda (Photo courtesy of KIMONO BIJIN)

After three decades working as a beauty director representing Shiseido Company, Ltd in client advertising, magazine and show production, Mieko Ueda decided to establish her own company MU CO.,LTD. and start working as an independent Beauty Director. She was involved in establishing the hair and makeup school, SABFA, operated by Shiseido and has acted as an instructor and mentor for hair and makeup artists - including the top artists representing Japan. 

She publishes a variety of creative works both in Japan and throughout the world which adhere to her own unique sensibilities. She has also received much attention in the Netherlands, Paris, Switzerland and London for her projects that fuse eastern and western style to revive the traditions of Japan into the present age. 

Additionally, she has served as the chief of hair/makeup for the Rimpa School’s 400th Anniversary Event’s fashion show held in the Kyoto National Museum and for internationally renowned fashion designer, Junko Koshino’s, fashion shows held in Poland, Spain, Russia and Paris.

Kimono Fashion Show 

Theme : Princesses in virtual worlds

Day : Saturday, May 25, 2019

Time : about 12:00pm~

Place : Main Stage at Toronto Congress Centre North Building

Kimono Styling: Mamechiyo

Hair Makeup Director: Mieko Ueda

Organizer/Coordinator : KIMONO BIJIN

Guest Panels 

Demonstrations and more!

Join kimono designer and stylist Mamechiyo and beauty director Mieko Ueda

as they discuss and demonstrate their styling and coordination work that went into their “Princesses in virtual worlds” kimono fashion show, as shown during Anime North Fashion Show 2019. 

Guest : Mamechiyo & Mieko Ueda

Host : Sayumi Hirata (The KIMONO BIJIN’s founder)

Day : Saturday, May 25

Time : 4:00pm~5:30pm

Place : Pinsent Room at Toronto Congress Centre South Building 

Mieko Ueda Solo Panel : 7pm*, Friday, May 24

Mamechiyo Solo Panel : 12pm*, Sunday, May 26 * TBD ━━━━━━━━━━━━━━━━━━━━

You can find the latest information for the guest booth/panels/show here: https://www.kimonobijin.jp/en/event/detail.asp?id=663

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