White Milano
21 - 24 September 2018
Photo courtesy of White Milano
THE TORTONA FASHION DISTRICT IS TURNING INCREASINGLY WHITE WITH THE EXPANSION OF TORTONA 31|OPIFICIO AND EXPONENTIALLY INTERNATIONAL FOCUS
MILAN, ITALY - With 4 locations, one of which a factual district, and a brand mix including 562 exhibitors, WHITE has chosen Fiorucci as Special Guest of the show, A.F.Vandevorstas Special Designer, which is going to celebrate its 20th anniversary at the tradeshow. The new location Tortona 31| Opificio has undergone a major expansion and is now fit to accommodate temporary showrooms, like Ilaria Nistri’s, forte forte’s and Fila’s, the latter is also in Milano Fashion Week’s calendar. On show a panorama of consolidated maisons, international brands, the best made-in-Italy craft businesses, as well as an area dedicated to cutting-edge Belgian fashion in collaboration with Flanders District of Creativity.
WHITE’s Showroom Connection format is back with a more strategic approach in synergy with Vogue #Shareable: an innovative exhibiting concept made through a special art direction of the venue within the show curated by the stylists and visual artists of Vogue #Shareable, the special unit of Vogue Italia, coordinated to had hoc photo-shootings and highly emotional digital communication on Instagram.
Photos courtesy of White Milano
Photos courtesy of White Milano
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