Paris Hilton x Boohoo Party in Paris
Photos: Getty Images for boohoo
Last night, boohoo.com hosted an exclusive launch event to celebrate the launch of their new co-designed collection with Paris Hilton, including a DJ set by Paris herself and a live performance by Ja Rule!
PARIS, FRANCE - Last night, international etailer, boohoo.com, celebrated the launch of their co-designed collection with journalists, influencers, celebrities and DJ, Paris Hilton at an exclusive launch party in Paris. The boohoo x Paris Hilton collection references a range of iconic trends the pioneer started back in the early 2000s.
Taking note from the product aesthetic, the event served as the ultimate Paris Hilton-themed party, inspired by a few of the icon’s favorite things and cultural moments that defined the turn of the century. Guests enjoyed custom pink cocktails, a pink room, and a candy bar!
Photo courtesy of boohoo.com
Paris Hilton arrived in a pink convertible and hit the turntables for a DJ set to get the party started. Immediately following, American rapper Ja Rule performed live. Additional notable attendees included Norman Thavaud, Malika Menard, Slimane, Rayane Bensetti, Tony Saint Laurent, Brahim Zaibat, Singuila and more.
Paris Hilton co-designed a 70 piece collection, including a range of ready-to-wear and swim that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The product retails for under £35.
PARIS, FRANCE - JUNE 26: Paris Hilton attends Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Marc Piasecki/Getty Images for boohoo) Click to enlarge
PARIS, FRANCE - JUNE 26: General View of Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Marc Piasecki/Getty Images for boohoo)
PARIS, FRANCE - JUNE 26: General View of Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Getty Images/Getty Images for boohoo)
Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
About boohoo.com
boohoo.com is one of the fastest growing international etailers. The product is trend-led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. With 100 new items dropping onsite daily - boohoo.com has quickly evolved into a global fashion leader of its generation.
PARIS, FRANCE - JUNE 26: Guests attend Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Getty Images/Getty Images for boohoo)
PARIS, FRANCE - JUNE 26: Slimane attends Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Getty Images/Getty Images for boohoo)
PARIS, FRANCE - JUNE 26: Paris Hilton attends Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France. (Photo by Marc Piasecki/Getty Images for boohoo)
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