Fashion Studio Magazine: MERCEDES-BENZ FASHION WEEK MADRID

Friday, February 26, 2016

MERCEDES-BENZ FASHION WEEK MADRID

By Eva Fydrych

Day 1

Catwalk Highlights

Juanjo Oliva, Agatha Ruiz de la Prada, Davidelfin (Photos by Getty Images)

MADRID, SPAIN - The 63rd Mercedes-Benz Fashion Week Madrid, held from 18th to 23rd February, presented collections from 43 Spanish designers and brands.

Opening Show

Davidelfín was responsible for opening the programme of the 63rd edition of MBFWM with the presentation of his Autumn-Winter 2016/17 collection on Friday 19th February at 11 a.m. in the Mercedes-Benz room in Hall 14.1 of Feria de Madrid.

Fashion & Technology

The use of new technologies was once again very present at MBFWM, both with live broadcasting of the fashion shows on the website and an increased presence on the Facebook, Twitter, Instagram and Snapchat social networks, where it promoted the presence of the participating designers and brands, and also its sponsors.

In this regard, Twitter enhanced promotion of the event from @twitterSpain and @TwitterFashion, and the event increased its presence on Twitter through new additions to capture its followers' interest and to contribute to disseminating the name of MBFWM and its main designers at home and abroad.

Furthermore, as was the case in the last edition, the fashion shows held on Monday were recorded with 4K technology, the quality and definition of which has a similar effect to 3D, but without the need to wear glasses.

General atmosphere inside Feria de Madrid (Photo by Getty Images)

More than 300 designers on show

Since it started up in February 1985, the MBFWM has hosted the catwalk shows of nearly 300 Spanish designers. Many of them began their careers while the event was still in its early days, and nowadays they are important names on the Spanish fashion scene. Other younger designers have become involved over the years, bringing their talent and new perspectives on fashion design with them, exuding the essence of modernity and contemporary elegance with their creative discourses.

Source: IFEMA

Autumn/Winter 2016

Fashion Studio Magazine selected catwalk highlights from the first day of the event: Davidelfin, Agatha Ruiz de la Prada, and Juanjo Oliva. Enjoy the pictures!

DAVIDELFIN