Superdry showcases AW14 range
at London Collections: Men
Photos courtesy of Superdry
LONDON, January 8, 2014 – Last night Superdry showcased its AW14 range in an all-out event at London Collections: Men. Revealing the brand’s most diverse collection to date, the show reflected Superdry’s status as a global lifestyle brand and attracted celebrities and style influencers.
London Collections: Men features British fashion talent ranging from rising stars to heritage brands. The evening marked Superdry’s return to the bi-annual event, this time to showcase both men’s and women’s attire. During the high-octane show Superdry style tribes flooded the catwalk in key AW14 looks ranging from leather and print to military classics with bold twists. The night was a true celebration of the signature tailoring and attention to detail for which Superdry has become globally renowned.
A sterling front row of celebrities were among the guests at the event including Samuel L Jackson, Nick Grimshaw, Luke Evans, Oliver Cheshire, George Craig, Lilah Parsons, Oliver Proudlock, Hugo Taylor, Lorna Weightman, Katie Readman, Amy Molyneaux, Percy Parker, Ralf Little, Harold Tilman and Arielle Free.
Photos courtesy of Superdry
Photos courtesy of Superdry
James Holder, Superdry’s co-founder, said: “As a British brand, we are extremely proud to be part of London Collections: Men. The sheer scale and diversity of the collections surprised everyone at The Event, while the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.”
The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London. At a pre-show cocktail reception, mixologists created rum mojitos and lychee & blackberry martinis for the guests, who grazed on crab sushi rolls and slider burgers. After the dynamic catwalk show, a party hosted by DJ and British Fashion Council Menswear Ambassador Nick Grimshaw ensured that the buzz created by the AW14 collection continued well into the night.
ABOUT THE BRAND
Superdry’s brand DNA is synonymous with intricately detailed design, premium-quality fabrics and British tailored cuts. With its roots based in Japanese imagery and vintage Americana sportswear, Superdry has evolved into the most diverse British fashion lifestyle brand around with a true global reach. Superdry is sold in over 100 countries – the 25,000 sq ft Superdry flagship store on London’s Regent Street opened in 2011 and is the brand’s showcase.
Source: Superdry
Superdry Autumn/Winter 2014
Photos courtesy of Superdry
Photos courtesy of Superdry
People & Atmosphere
Photos courtesy of Superdry
Photos courtesy of Superdry
No comments:
Post a Comment