Ellen Tracy expands to Korea
Ellen Tracy Pearlized Trench Coat Spring 2013 (Photo courtesy of Ellen Tracy)
Premier fashion brand Ellen Tracy is to sell products in Korea through the Hyundai Home Shopping Network. Ellen Tracy’s parent company Sequential Brands Group has signed a license agreement with DHOW Enterprise Company to operate the brand in Korea.
Ellen Tracy is a brand that blends a “youthful attitude with glamorous overtones”. Established in 1949, it has grown into a lifestyle brand that is well known for its elegant color palettes and iconic prints, as well as being hailed as a leader in bridging the gap between designer lines and everyday wearable fashion.
Ellen Tracy Fall 2007 (Photo by Getty Images)
“What began as a women’s blouse company has evolved to an offering of over 30 product categories, experiencing four years of consecutive double-digit retail sales growth,” said Sequential Brands Group president Rick Platt.
“Developing brands into full lifestyle collections by working with blue-chip partners is the core competency of our business, and the success of Ellen Tracy is a key example of our formula.”
Ellen Tracy also has growing retail distribution in Canada, Europe and other parts of Asia.
About Ellen Tracy
Founded by Herbert Gallen in 1949, Ellen Tracy was originally a manufacturer of blouses. In 1962, Gallen hired recent college graduate Linda Allard as a design assistant. Two years later, Allard was named Director of Design, and a new Ellen Tracy began to evolve.
Tracing the rise of the career woman, in 1975, as the firm's junior customers were entering the workforce, Ellen Tracy made a milestone move into contemporary departments.
In 1984, Linda Allard's name was added to the Ellen Tracy label and during her 40-year relationship with the company, Ellen Tracy became synonymous with exclusive, high-quality fabrics, unique color stories, and the concept of the total wardrobe for the working woman. It is distributed worldwide in premium department and specialty stores.
The evolution of the brand continued when in 2010, Macy's became the exclusive sportswear retailer for Ellen Tracy and the brand launched internationally, most recently in Karstadt Germany.
In addition to its highly successful apparel collections, Ellen Tracy expanded to include collections for footwear, outerwear, legwear, hosiery, belts, eyewear, fragrance, handbags, jewelry and home.
Ellen Tracy designs refined product for modern women with discerning taste. The brand is known for a sophisticated color palette offered in a variety of novelty fabrics and beautiful signature prints.
Ellen Tracy Red Dress 2013 (Photo courtesy of Macy's)
Philosophy
Ellen Tracy designs for the woman who lives in the moment, not for the moment. Our collection is polished, inspired and dynamic, as is the woman who wears it. She is the 21st-century woman who sees change as a good thing, and is focused not so much about having it all as living it all. Like her, we have a high regard for the details. We covet things like beautiful fabrications, timeless silhouettes, innovative embellishments, and gorgeous one-of-a-kind prints. Her confidence inspires our confidence so we never shy away from color.
We believe style comes not only from what you wear but what you do, who you are and who you aspire to be.
Source: Ellen Tracy
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