Community shopping encouraged
Shopping in Sydney (Photos by Eva Fydrych / Fashion Studio Magazine)
AUSTRALIA - A national Shop Small campaign has been launched by American Express to encourage Australians to support small businesses during November.
The campaign has previously run in the US, Canada, and UK, where it is credited with stimulating consumer spending with small retailers and service providers. The movement was founded by American Express in 2010.
Research into the attitudes of small business owners and consumers found more than two thirds of shop owners feel forgotten by their local communities and one in four feel no connection at all to the communities where they operate, despite most Australians having a great sense of affinity with small businesses.
Dance shop in downtown Sydney (Photo by Eva Fydrych / Fashion Studio Magazine)
According to the study, Australian consumers recognise the importance of small business to their local community, but admit to forgetting to support local businesses when making purchases. In addition, 90 per cent of shoppers say they feel sadness, sympathy, and disappointment when small businesses in their community close down and agree small business gives the community identity, provides convenience, and delivers superior customer service.
Shop Small is collaboration between American Express, Energy Australia, MYOB, National Australia Bank, and Virgin Australia and is supported by GIO, Facebook, Netregistry, Officeworks, COSBOA, Restaurant and Catering Australia, the Accommodation Association of Australia, and the Australian Hotels Association.
Source: Inside Retail
Shopping in Paddington / Sydney
Window display in Paddington (Photo by Eva Fydrych / Fashion Studio Magazine)
Charming Paddington is one of the best shopping areas in Sydney, especially if you are looking for small boutiques and independent labels. Many shops have eye-catching interior design and offer unique, one-of-a-kind pieces. It is a must-visit neigbourhood for every fashionista!
ABOUT PADDINGTON & WOOLLAHRA
"These inner-city villages are home to scores of intriguing boutiques, specialty shops and art galleries. You’ll find many of these stores dotted along leafy residential streets lined with old terrace houses that reflect the suburb’s heritage as one of the earliest settled areas of Sydney. Take the main shopping strip of Oxford Street as your starting point and explore the side streets (don’t miss the increasingly eclectic William Street) as you make your way to Woollahra’s Queen Street."
Source: Urban Walkabout
sass & bide (Photo by Eva Fydrych / Fashion Studio Magazine)
Charlie Brown (Photo by Eva Fydrych / Fashion Studio Magazine)
Window display in Paddington (Photo by Eva Fydrych / Fashion Studio Magazine)
Boutique in Paddington (Photo by Eva Fydrych / Fashion Studio Magazine)
Window display in Paddington (Photo by Eva Fydrych / Fashion Studio Magazine)
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