Catwalk Report - Day 3
Paria Shirvani, Maison Matthew Gallagher, Joe Fresh, Mackage (Photos by George Pimentel)
TORONTO - Highlights of the third day of World MasterCard® Fashion Week included TFI Press & Buyer Brunch and catwalk shows by Maison Matthew Gallagher, Mackage, Paria Shirvani, and Joe Fresh. It was great to see more bright colours on the runway!
Maison Matthew Gallagher
Photos by George Pimentel
For Maison Matthew Gallagher's second show, his Spring/Summer 2014 collection drew inspiration from summers spent in the south of Italy and along the Italian Riviera. MMG focused on injections of colour amongst purity, hand embellishments and beautiful textiles. Well done!
Photos by George Pimentel
Photos by George Pimentel
ABOUT THE DESIGNER
Matthew Gallagher is a Toronto-based designer, born in Amherst, Nova Scotia and educated in Milan, Italy. After graduating from Milan's Istituto Europeo di Design in 2012, Matthew launched Maison Matthew Gallagher and relocated back to Canada to debut at World MasterCard Fashion Week in 2013.
Maison Matthew Gallagher arose from a dream and desire for a modern vision of opulence. Sophistication and enchantment run deep in the identity of the brand as polish and precision intertwine to define a contemporary idea of beauty while preserving its traditional essence. The strength of MMG does not simply end with cut or design; quality runs deep in textiles and hand work. MMG imports fabrications mainly from Italy to achieve a rooted sense of luxury and connection to one of the brands major points of inspiration.
The MMG world combines minimalism and elegance to intrigue and reveal a beautiful, unexpected harmony. The brand allure is defined by beautifully aligned contradiction which summons what is Maison Matthew Gallagher.
Source: WMCFW
Mackage
Photos by George Pimentel
Prestigious outerwear company Mackage debuted its refreshing Spring/Summer 2014 collection, creatively designed with elements of mirrored leather found as a surprise touch underneath jacket collars and within the handbag collection.
Leather mesh made an appearance, but was executed in a modern new way via angular square cut outs. Show attendees were the first to preview the debut of a new design venture as Mackage joined forces with Megs Mahoney Dusil, co-founder and chief editor of the popular PurseBlog.com, on their first ever handbag collaboration.
Photos by George Pimentel
Photos by George Pimentel
ABOUT THE DESIGNER
Created by long time friends Eran Elfassy and Elisa Dahan, Mackage was born out of daydreams and doodles. From the age of 12, the pair spent their school days sketching designs and planning their future in fashion. After attending LaSalle College, Eran and Elisa launched what would become one of the most prestigious outerwear brands in North America.
The pair is known for creating collections that balance hard and soft elements together, notable of their individual tastes and personality. The brand continues to evolve, with the introduction of Mackage handbag collections.
The brand’s parent company, APP Group, is an international leader in the outerwear industry.
Source: WMCFW
Paria Shirvani
Photos by George Pimentel
This Toronto-based designer made her studio runway debut as she explored an organic, minimalist approach to pattern making and draping. Her Spring/Summer 2014 collection began from taking inspiration from Buddhist monks and stripping down the elements to create a clean and cool downtown girl aesthetic.
Photos by George Pimentel
Photos by George Pimentel
ABOUT THE DESIGNER
Paria Shirvani is a Canadian based fashion designer. Paria's method explores an organic minimalist approach to pattern making and draping. She received a Bachelor’s in Fashion Design from Ryerson University and George Brown College.
Paria has worked with Costello Tagliapietra, Joeffer Caoc, Arthur Mendonca and Joe Fresh.
In 2012, Paria presented her first solo collection “Zephyr” during fashion week in Toronto, showcasing exquisite hand draping and inventive tailoring - lauded as the new luxe sportswear of polished, understated elegance. Flare Magazine touted her line as “a collection of deft draping and tailoring”.
Source: WMCFW
Joe Fresh
Photos: George Pimentel Photography
This season, chic functionality, at the core of the Joe Fresh brand’s DNA, is further defined with an Asian-inspired collection that encapsulates modern-glam.
Rooted in the idea of natural materials, all raw cut – the lightness of luxe raw silk and the clean look and feel of raw denim- Spring/Summer 14 draws inspiration from the natural, earthy textiles of the artist N. Dash's wall pieces. A balance of hard and soft can be seen throughout in scalloped edges, bonded fabrics and pleated dresses. Navy, and the romantic image of midnight blue in Paris, anchors the collection, with shades of the rich hue used for a range of fabrics from denim to croc leather, silk twill to lacquered lace.
“This season, we refined the essence of the brand. Functionality as the new chic has become the Joe Fresh guideline. The collection is sexy and cool while maintaining a classic refined look,” says Joe Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, Home and Entertainment for Loblaw Companies Limited.
Photos: George Pimentel Photography
Chinoiserie, antique hand painted wallpaper, and export porcelain were re-imagined for tapestry-like prints. A sexy shantung suit jacket, for example, opens to reveal a decorative chinoiserie print lining. Antique influences merge with the new seamlessly, as the collection is infused with bright pops of Chinese red and orchid pink, offering unexpected statement pieces in the way of a bold red patent mini skirt and jacket. A pagoda print recalls iconic elements of pop art.
The clean lines and refined cuts of the collection evoke the effortless look of street style. There are baseball jackets to pair with narrow trousers, relaxed pajama silhouettes and smart jackets, jeans with brocade trim, and nuanced animal prints to mix: zebra comes in navy and white, cobra and python prints with touches of blue. Luxe tough detailing polishes the look off with rock n roll edge.
Source: Joe Fresh
Photos: George Pimentel Photography
Photos: George Pimentel Photography
Photos: George Pimentel Photography
Photos: George Pimentel Photography
ABOUT THE DESIGNER
For more than 25 years, Joseph Mimram has been an important contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next.
As creative director of the Joe Fresh® brand, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh ™ brand recently launched cosmetics and bath collections.
Joe is intrinsically involved in every step of the Joe Fresh® creative process from product design to marketing, finding the right model for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh® to become one of the top brands in Canada, with 330+ stores in Canada and into international expansion.
Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban.
With his current company, Joseph Mimran & Accessories, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport-Mimran and serves as chair of the Fashion Design Council of Canada.
Joseph Mimram, an avid traveler and art collector, lives in Toronto and is the father of four wonderful children.
Source: WMCFW
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