Friday, July 19, 2013

FASHION EVENTS - MIAMI

Press Release

Maaji To Make Its First
Mercedes-Benz Fashion Week Swim Appearance in Miami

Maaji Lingerie (Photo courtesy of Maaji)


MIAMI, FL – Colombia-based swimwear brand, Maaji will make its first Mercedes-Benz Fashion Week Swim debut in Miami on Sunday, July 21st at 10:00 PM. The runway show taking place inside the CabaƱa Grande tent at The Raleigh, will feature Maaji’s 2014 collection, “Chimeric Wayfarer” including women’s swimwear and lingerie, as well as a preview to the brand’s first collection for men.

For Maaji, the new Chimeric Wayfarer collection symbolizes the journey of discovering a place where the impossible is possible, a place where dreams are built and imagination sails as far as your deepest desires. Maaji’s new designs embody a piece ofparadisewithin you to take on each new adventure.

With a bright, compelling assortment of contrasting prints and innovative cuts, the 2014 collection incorporates avant-garde runway trends into modern day swimwear for men and women. It offers a vast selection of designs, including bandeau style bikinis, triangle tops, halter, one-shoulder, and underwire bustier tops, as well as one-pieces and cover-ups for women. For added versatility, all Maaji swimsuits are completely reversible (four suits in one). Select styles are sold as separates, and price points are approximately $120 for a complete set.


Seaside Reverie collection (Photo courtesy of Maaji)


The Maaji signature is built upon its unexpected mixture of prints, textures, cutting-edge silhouettes and the sweet, ubiquitous presence of details. Each Maaji swimwear collection is inspired by a magical surreal story that is the result of a long process. The team of designers, garment manufacturers and pattern developers blend their ideas together to create a one-of-a-kind product; a real piece of art. Today Maaji is present in more than 57 countries and continues to expand globally, charming women (and men) all over the world with its creativity. Maaji has planted more than 70,000 trees as part of its eco-friendly campaign, “Planting an Ocean of Trees” and has big plans to expand this effort.

About Maaji

Since 2002, Maaji Swimwear has been dedicated to the design and production of whimsical, luxury swimwear. The Colombian based company offers swimwear and accessories of excellent quality, design and innovative technology. For Maaji, every single detail of the garment is important. Its eclectic and unconventional collections are designed for the modern, creative woman who dares to experiment with fashion. All Maaji swimsuits balance a unique mixture of colors, shapes, silhouettes and textures which defines the brand’s philosophy. The Maaji Swimwear Collections are completely reversible. For more information, visit www.maajiswimwear.com.
Source: MBFW

Maaji Lingerie - Sugar Ballroom 2013 (Photo courtesy of Maaji)


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