Fashion Studio Magazine: UT POP-UP! SINGAPORE

Wednesday, May 8, 2013

UT POP-UP! SINGAPORE

Press Release

UT POP-UP! Singapore previewed on 3 May 2013

in an evening of fashion and music bonanza!

Photos © Word Of Mouth Communications

SINGAPORE - It was an evening filled with fashion, music and fun when UNIQLO officially launched UT POP-UP! Singapore to near 300 guests, consisting of members of the media, corporate partners, VIP guests and Noise Singapore's artists and fans.

Held at 72-13, the two-level rice warehouse and cultural relic was transformed into a fashion and musical stage for the night, where a mega display installation of over 1,000 UTs in 400 designs took centre stage. Guests also had fun posing at the UT Camera Booth, where their animated photos were uploaded on the global UT website.

Neil Chan, a local performer, kick-started the evening with an expert performance on his guitar, which captivated the audience. With audience attention rapt, Mr Albert Chew, Managing Director of UNIQLO (Singapore) Pte Ltd, delivered a speech filled with excitement about bringing UT into Singapore's culture and lifestyle, and about the special collaboration between UNIQLO and Noise Singapore.

The emcee then introduced the local budding photographers and designers from Noise Singapore, who had collaborated with UT POP-UP! to showcase their creative works.

Designers Ly Yeow, Qi Xuan, and Candice Phang (© Word Of Mouth Communications)

Wahlene, Photographer (© Word Of Mouth Communications)

As local band 53A entertained guests with pop music, the excited audience browsed the various UT designs on display, while some gathered at the UT Camera Booth to take animated photos, which were then projected live. At level 2, a wide selection of UTs were available for sale from $16.90, while special t-shirt designs by local designers from Noise Singapore were displayed for purchase at $15 each. Guests also redeemed complimentary badges after they had posed for the UT Camera.

It was indeed a memorable evening as virtually all guests found a UT that expresses their personality, out of the myriad of UTs showcased in a single location at UT POP-UP! Singapore. Coupled with delectable hors d'oeuvre, Perrier sparkling mineral water and premium champagne, guest relished the evening with style and gusto.

Source: Word of Mouth Communications