By Eva Fydrych
MERCEDES-BENZ FASHION WEEK BERLIN
Preliminary schedule of Spring/Summer 2013 collections
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Berlin, Germany - Mercedes-Benz Fashion Week Berlin, the biggest catwalk showcase in Germany, is scheduled for 4-7 July 2012. For the Spring/Summer 2013 collections the shows will take place at Strasse des 17. Juni, facing the world famous Siegessäule monument. The designer collections will again be presented to the international industry audience in two different show spaces, a catwalk hall and a presentation space.
The last event has been a huge success and received a lot of international press coverage. This summer, there are even more designers taking part in this high-profile event. “The reason why so many designers present their work at Mercedes-Benz Fashion Week Berlin is to seamlessly transition creativity into a sustainable fashion business”, says Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties. “This important event within our global platform allows designers and brands to connect to the press and buyers in the on-site audience, augmented by IMG Fashion’s network of digital initiatives that extend internationally to consumers, giving them a virtual front row seat to their show.”
Anja Gockel Spring/Summer 2012
Among the initial labels confirmed are 1913BERLIN BY YUJIA ZHAI-PETROW, ANJA GOCKEL, AUGUSTIN TEBOUL, BARRE NOIRE, BLACKY DRESS, BLAME, DAWID TOMASZEWSKI, DESIGNER FOR TOMORROW by Peek & Cloppenburg, DIETRICH EMTER, DIMITRI, EP_ANOUI BY EVA POLESCHINSKI, ESCADA SPORT, FRIDA WEYER, GUIDO MARIA KRETSCHMER, GREEN SHOWROOM, HANNES KETTRITZ, HOLY GHOST, HUGO BY HUGO BOSS, IRENE LUFT, IRINA SCHROTTER, ISTANBUL NEXT 2012 (BURCE BEKREK, GÜNSELI TÜRKAY, ZEYNEP ERDOGAN), KAVIAR GAUCHE, KILIAN KERNER, LAURÈL, LENA HOSCHEK, MARC CAIN, MARC PHILIPPE COUDEYRE, MARCEL OSTERTAG, MICHAEL SONTAG, MICHALSKY, MINX BY EVA LUTZ, MIRANDA KONSTANTINIDOU, REBEKKA RUÉTZ, RENA LANGE, ROMANIAN DESIGNERS (ADELINA IVAN, PATZAIKIN, TWENTY(2)TOO), SCHUMACHER, SEBASTIAN ELLRICH, SISSI GOETZE, SOPOPULAR, STEVEN TAI presented by Mercedes-Benz, UBI SUNT and UNRATH & STRANO. Further brands, events and a final runway schedule will be released at the end of June.
Canadian model Jessica Stam backstage
“Through our fashion commitment, we strive to create space for the values which design and fashion stand for: courage, creativity and passion”, said Anders Sundt Jensen, Vice President Brand Communications, Mercedes-Benz Cars. “We are fascinated by the great energy and dedication of young and upcoming designers and we are proud to present one of these creative young designers, the Canadian designer Steven Tai, at this Mercedes-Benz Fashion Week Berlin.”
In collaboration with an expert jury, Marc Jacobs will select the winner of this year’s talent award “Designer for Tomorrow” at Mercedes-Benz Fashion Week Berlin. Applications have poured in from all over Europe and five finalists have recently been chosen: Leandro Cano, Ramil Makinano, Siddhartha Anselm Meyer, Camilla Salgaard and Laura Williams. These graduates come from fashion and design institutions in Sevilla, London, Birmingham and Berlin. The young talent award “Designer for Tomorrow by Peek & Cloppenburg” and an extensive support program is awaiting the winner, including a solo runway show at Mercedes-Benz Fashion Week Berlin in January 2013.
Marc Jacobs at Mercedes-Benz Fashion Week Berlin, July 2011
In addition to the runway shows and presentations inside the tent, additional events and tradeshows will take place in Berlin and contribute to a unique mix of fashion, lifestyle, art and culture that attracts a global audience of press representatives, retailers and fashionistas, making Berlin one of the most attractive new fashion capitals of Europe.
Mercedes-Benz Fashion Week Berlin is made possible by: Mercedes-Benz, DHL, Maybelline Jade and Peek & Cloppenburg KG Düsseldorf and will again be endorsed by the Senate for Economics, Technology and Research, Berlin.
Source: MBFW Berlin
Mercedes-Benz Fashion Week Berlin: SPRING/SUMMER 2012
Mercedes-Benz Fashion Week Berlin: AUTUMN/WINTER 2012
Mercedes-Benz Fashion Week Berlin: WANG YUTAO AW12
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