ANTEPRIMA BOUTIQUE OPENING IN ROME

By Eva Fydrych
Photos by Venturelli

Anteprima Flagship Store Opening in Rome on November 9, 2011 in Rome, Italy.

(Photo by Venturelli/Getty Images for Anteprima)

ANTEPRIMA celebrated yesterday the opening of its first single-brand store in Rome, at 147 via del Babuino, in the heart of the city. This keenly awaited event is an important milestone for the Italo-Japanese brand.

The brand’s Creative Director, the Japanese designer Izumi Ogino, attended the event, an exclusive cocktails and dj set event, together with numerous local celebrities and some of the most important Italian actresses of the moment.

Anteprima’s Rome boutique is its third single-brand in Italy after its two stores in Milan, in Corso Como 9, one focusing on clothing and the other on Wirebag accessories. Like these Milan stores, the Rome boutique will show the sophisticatedly minimal taste that defines the brand, both in the choice of materials (steel, natural resins and ceramics) and its neutral colours, mainly white.

The boutique’s interiors were designed by the architect Yuko Nagayama to provide an ideal setting for the brand’s prêt-à-porter collection and accessories, both bags and shoes.

Source: Getty Images

Actress Katy Louise Saunders and designer Izumi Ogino (Photo by Venturelli/Getty Images)

Actress Diane Fleri (Photo by Venturelli/Getty Images for Anteprima)

Actress Cristiana Capotondi (Photo by Venturelli/Getty Images for Anteprima)

Giuseppe Scarafia (Photo by Venturelli/Getty Images for Anteprima)

Actress Katy Louise Saunders (Photo by Venturelli/Getty Images for Anteprima)

Actress Nicole Grimaudo (Photo by Venturelli/Getty Images for Anteprima)

Actress Claudia Pandolfi (Photo by Venturelli/Getty Images for Anteprima)

Actress Claudia Pandolfi and actress Diane Fleri (Photo by Venturelli/Getty Images)

Guest, designer Izumi Ogino and Carlo Giovannelli (Photo by Venturelli/Getty Images)

Actress Cristiana Capotondi and actress Nicole Grimaudo (Photo by Venturelli/Getty Images)

Designer Izumi Ogino (Photo by Venturelli/Getty Images for Anteprima)

All photos by Venturelli

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