STREET FASHION - LONDON

By Eva Fydrych
Photos by Giorgia Borneto

Street fashion photos taken by an Italian photographer Giorgia Borneto in London, UK. Trendy and funky - London streets are full of life and individuality.

London - one of the most remarkable and exciting cities that you can ever visit - is no doubt one of the world's capitals when it comes to fashion. London Fashion Week, taking place just after NYC, in February and September, is well known for its new, fresh and creative designers. People here pay a lot of attention to the way they dress; they are not afraid of using their imagination, making unusual choices and bold fashion statements.

For some of them, dressing is almost a fine art form and they spend a lot of time and effort to always look immaculate. Others seem to have a more relaxed, nonchalant approach to fashion, but still look very trendy. As someone once said "even the tube can sometimes look like a fashion show". Many well-dressed celebrities and fashion icons come from or live in London: Anna Wintour, Alexa Chung, Kate Moss, Victoria Beckham, Kate Middleton, Pixie Geldof, Agyness Deyn, Cheryl Cole, Lilly Donaldson, Naomi Campbell, Lilly Cole - to name just a few.

“I couldn’t imagine working anywhere but London. The rawness, energy and dynamism are unique. We take more fashion risks and we’re more irreverent. British people are not afraid to be different, try new silhouettes, even look a bit silly. Women here aren’t desperate to look sexy, slick and glossy." - Jane Shepherdson (CEO, co-owner and creative overseer of Whistles, and the former managing director of Topshop).

All photos by Giorgia Borneto

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See more photos by Giorgia Borneto: ITALIAN TEENAGE STYLE

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