MBFW: MINX BY EVA LUTZ SS 2012

By Eva Fydrych

On the last day of Mercedes-Benz Fashion Week in Berlin Minx presented relaxed, loosened volumes, modified proportions and up-to-date midi and maxi lengths at the centre of its 2012 collection. Precise lines contrast with smooth, floating silhouettes which Minx displays. Alongside with these innovations, exciting material alternations, different transparencies and lively structures define the fresh new summer look 2012.

A surprising composition of the blatant and the quiet creates a completely new and very effective play of colours. Luminous flash-colours encounter calm neutrals, sanguine white or elegant black.

Clear lines, elaborate fits and innovative materials – pure and in manifold variations – mark the fashion statement of the designer’s collections. Eva Lutz uses sophisticated combinations of materials and high quality garments to create an individual fit for self-confident and modern women. Minx is uncomplicated, comfortable and of playful elegance.

Source: MBFW Newsroom

ABOUT THE DESIGNER

„Those who feel content wear their self-confidence on the outside. Fashion is more than nice clothes. Fashion inspires one's own personality, and sends out signals into one's immediate surroundings. It's not just about visual stimuli, but more about motivation and passion." 

This is the philosophy that inspires Eva Lutz to create ever-new combinations of lines, materials and colour compositions for the typical collection statements. Eva Lutz uses garment fit and flowing fabrics to create the unique styling that makes up the statement of her fasionable combinations - and which self-confident women prefer and appreciate. ‎Clever details surprise, surfaces emotionalise, and the silhouette is the vision. Minx is uncomplicated and self-evident. Minx is Eva Lutz.

Eva Lutz's creative team has the space it needs to stimulate the imagination on an historic estate, in the middle of rural Franconia, belonging to the Counts of Schönborn. This environment is in marked contrast to the modern metropolises of the world. Which is a good thing; it creates perspectives that animate.

Clear cuts and playful elegance that, combined, are both refreshing and harmonious, make up the Minx Collection's fashion statement. After all, we should feel comfortable - all day long! This claim cannot be stopped. Not even by the standard sizes that the fashion industry likes to set. Which is why the Large Sizes Collection Sallie Sahne was established. For a long time now, it has been the successful continuation of the philosophy of dress sizes 40 - 54. Because after all, quality should not just be a matter of standards. 

Source: Minx

Designer's website: www.minx-mode.de

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